It is the process of taking photos and using them on social media and websites to help increase sales and build engagement with your business/brand. Due to the current rise in online shopping and the increase in the choice of products available online, it is very important to have high quality product shots.
Using SWOT analysis, we can identify both internal and external forces affecting your business. Strengths and weaknesses are internal and they are things we have control over, while opportunities and threats are exterior elements that we cannot control but we can anticipate and plan for.
Search Engine Marketing, known as SEM, is similar to Search Engine Optimization (SEO). They are both highly effective ways to increase your visibility on search engines like Google and Bing. Both are a type of marketing strategy focused on bringing your company to the top, if not the first position of Google and other search engines.