Branding and visual identity are all around us. Look closely, and you’ll find them on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity.
Simply put, branding is what other people think—about you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more.
Strong visuals can be very persuasive. Think of your own experiences as a consumer. Have you ever chosen a product simply because you liked the way it looked? Understanding visual identity can help you make more thoughtful design decisions, regardless of your role, medium, or skill level.
2-Brand identity (colors, fonts, backgrounds, and shapes)
4-Company profile design (or menu or brochure design)