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SEO Essentials

SEO Stands for Search Engine Optimization.

It is the process of improving your online content to increase organic traffic to your website or page. In other words, it is the means of optimizing your website so that Google ranks it higher in the search results without you having to pay for ads.

The main difference between SEO and paid ads (SEM) is that SEO generates organic traffic. A good SEO will show your website to people when they search online for products or services related to your business/profile.

Search engines like Google or Bing use “bots/spiders” to gather information about all the content they can find on the internet. A good SEO strategy will guide these bots to better understand your website and know what it is about and will determine how high up to rank it.

For example, if you wrote an article about making “creamy mushroom soup.” And someone is searching for a creamy mushroom soup recipe online. You want that person to find your article, and you have to rank higher in the search results for them to find your article. It is not easy to do that, we can help you build a strong website using our SEO knowledge.

Our team focuses mainly on Google ranking because, as obvious as it sounds, most people use Google for searching for things online.

Our goal in this article is to demonstrate how we can help your online content rank higher in Google, understand how Google search works, and how you will get more views.

SEO Essentials: Content Marketing, On-Page SEO, and Off-Page SEO

Content Marketing

Before we begin to discuss on and off-page SEO, let’s talk about content. The content we aim to create for your business will attract the search engines and help you become more visible. The better your website’s quality, the higher Google will rank your page. At the same time, the more engaging the content is, the more likely users will spend time on your page.

However, when creating content we should have both the search engine and the visitors in mind. To do this we must create a variety of content. Even though they are different, we should always focus on quality over quantity.

Our team will focus on creating the following content for your website/page:

  • Blogs and articles.
  • Tutorial videos and step-by-step visual guides.
  • Photos, videos, and audio recordings.
  • Graphic design and more

While we work on creating and building SEO content, we will also be implementing SEO keywords and phrases. Keywords are words that people search for when searching for something on Google. We will take advantage of these keywords as we develop your content. However, to ensure long-time high ranking on Google, our approach to your SEO marketing strategy revolves around topics first, and the keywords will follow and fit in perfectly

We do this because if we mainly focus on dumping as many keywords as possible without the proper quality content, the algorithm will not favor you and you will not rank high on Google and other search engines, and it can also result in a Google ban.

Another important factor is the freshness of your content. Creating brand new content is a sure way to have the freshest content. But we recommend going through old posts, rewriting and updating them, and making sure they are crisp and of high quality. Even though this takes time, it will pay off in the end.

On-Page SEO:

As it sounds. It is about enhancing your on-page content to improve your rankings. This is what happens on your website and is something that we can control. It is far beyond content marketing and digs deep into the technical factors of your site’s HTML.

There are many on-page SEO elements, we will focus on the main elements below:

Title Tag:

The title tag of each page on your website tells Google what your content is about. It is an HTML code that allows you to give each page of your website a title. The title tag is typically 70 characters or less and includes relevant keywords plus your business name.

Meta Description:

The meta description further explains to search engines what each page on your website is about. It is an HTML element that describes your website page to Google. It is also meant to inform the user a brief of what the webpage consists of before they click on it.

Subheading:

Subheadings will make your content easier for users to interact with and navigate, they will also improve SEO. A subheading is simply the title of specific detail in an article.

Internal Links

Adding links to your website that lead to other content on your site can help Google further understand your website.

For example, if you are writing a post about a specific service such as Search Engine Marketing, you can link to it as we just did.

Imagine Name and ALT Tags:

It is best to include keyword phrases in the image name and alt tag section when using images. This information will help your SEO and will help Google understand your images and make them appear in an image search.

Off-Page SEO

We went over the elements we have control over above, now we take a look at the elements we do not have direct control over. Although we do not have direct control, don’t worry, we still have some control. Off-page SEO is just as important as on-page, and when given the same attention, they will both provide a tremendous impact on the overall website ranking and quality.

Off-page SEO is any sort of improvement happening off your website, here are a few important off-page factors that affect your website:

Trust:

Trust is fundamental to a successful Google ranking. You have to prove to Google that your website is trustworthy and its information is valuable.

The best way to build a trusty website is to have backlinks from sites that have authority. Backlinks are links from another website that link to your website. Similar to an Instagram mention.

Backlinks:

We analyze other websites and pinpoint any broken links on them. Then we locate similar content from your website and offer them to switch out the broken link with a link to your website.

We build relationships with influencers and fans who might create similar content and who will want to link back to our content.

Remember that you should never spam sites with your links, your site will end up getting banned from showing up on google if you do so.

Social:

This is something that we don’t have control over, we cannot control what people say about our content or how they view it. We should focus solely on creating high-quality content.

The higher quality we share the more likely people will want to engage with it. Our main purpose is to give the people value and create meaningful content that they will like and want to share.


Conclusion

SEO is affected by many factors, we have discussed the fundamentals only. Keep in mind that SEO takes a lot of time to work its magic. The benefits will not come overnight. It takes a lot of hard work and time to enjoy the results of a well-established SEO.

If you decide to hire us, we will create high-quality and trustworthy content that people will engage with. We will implement strategies and state-of-the-art methods to analyze the latest technological advances in the Google search engine algorithm.

If you are interested in bringing more organic traffic to your website, do not hesitate to contact us. We provide smart SEO services and help people find you!

Why us?

We understand SEO and we do it right. Do not get tricked into quick growth schemes, they are only for the short term and will hurt your business. We strategically place SEO keywords, not too many and not too little either.

Spamming keywords will blacklist your website and believe me you don’t want to go there. We make sure each aspect of your page focuses on one or two keywords, and we ensure your content is specific and relevant. Thin and broad content will make it difficult for Google to understand your website and therefore you will not rank high.

Our techniques will make it easy for search engine “bots and spiders” to crawl your website effectively. By focusing on web design as well as web content quality and accessibility.

We know this all seems like a lot, but trust us, there is a lot more to it! That is why we recommend you hire us so you can focus on other aspects of your business and leave this part for us.

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