“You need more than one strategy. You need a strategy for every opportunity.” R.L. Adams.
After you’ve used all your energy to come up with a business idea, you think you are all set and you can open, and the customers will come rushing…Unfortunately, it is impossible to run a successful business without the right marketing strategies.
To make matters worse, identifying the right marketing strategies without the help of professionals will make you want to rip your hair out! How to effectively reach your message to the right audience? How do you increase your visibility and boost sales? How to properly use social media, what are SEO, SMM, and SEM, and how does pay-per-click advertising work?? You see where we are going with this…
Many entrepreneurs spend most of their time working in their business, they end up forgetting to work on their business. Understandably, a lot is going on in running a business, and the marketing operations tend to be pushed to the corner. Why? Because marketing costs money.
However, there are ways to reach customers, even if your budget is near nothing. We will assist you to build a flawless marketing plan, understand your target audience, create a sales funnel, and optimize your content.
If you decide to venture off on your own (ad)venture. Here are 5 go-to online strategies you can start with today on your own.
1 Use social media.
Social media has become part of our everyday life. We use it in more ways than we think we do, it influences our day-to-day thoughts, decisions, and interactions. It is also an outlet for news and information. Some businesses have gained success through social media alone.
It can be a little intimidating starting from scratch, however, the more you post the easier it will become. You should be yourself, be authentic, tell your business story, and explain how your product will serve your customers. At the end of the day, you want to share anything you find relevant that would help your audience know more about you and how you can benefit them.
Message other businesses on social media, interact with them, try to find the people who might be looking for your product, and interact with them too.
Social media marketing is a sea of opportunities, you can hire one of our social media managers who will have the right skills and tools to enhance your social media success in a more technical manner.
2 Create video tutorials
The best way to make your audience like you is if you make a video. Better yet, if you teach them something useful, walk them through the behind-the-scenes, and provide concise step-by-step tutorials. The more you practice this, the better you will become and the more value you can provide. Boosting your visibility and sales, in return.
You don’t have to be a professional videographer. Just think to yourself, what could your business teach that would help your customers. You can also make videos on how you came to start your own business, what was the procedure, or what difficulties do you face.
Creating these videos will induce a human interaction and an experience that your audience will remember. People do not buy products, they buy the experience, and when you give your audience value they will likely come to buy from you. Videos are key if done right.
If you decide to contact us, we will guarantee to provide you with right people for the job and state of the art programs that will enhance your video production to the next level.
3 Start blogging.
You should start blogging right now, but not just blogging on your own blog. If you think that blogs are pointless that is because you are doing them wrong. The truth is your blog is actually pointless if you are doing it wrong.
You should start authority blogging (an “authority blog” is a type of website where many people go to find information on a particular topic). Post your blog on platforms like Medium, Reddit, and so on… You will find websites that have massive audiences which will give you instant reach.
Most importantly, you should offer value, and write an effective blog. Do not worry about giving away your secrets, in fact, give all your secrets away, that will be the best way to become an “authority” in your audience’s eyes. Moreover, you can hire our professionals to take care of this for you.
4 Understand SEO
SEO is very powerful. Take your time to learn SEO the right way. You might run into some schemes that trick google, but those schemes will hurt you in the long run. There are no loopholes with SEO. You will have to put in the work and time to see results.
SEO is not a quick way to increase visibility. It takes time and effort to build a strong SEO, and the results are worth it. We recommend you hire an expert for SEO because it is extremely time consuming. If you cannot afford to hire an expert, remember that this part of marketing is time consuming.
A few tips I can offer you right now would be: Don’t spam keywords! Create valuable content for your audience while keeping the search engines in the back of your mind. Make sure you are offering high-quality, unique, and valuable content.
5 Influencer Marketing
The key here is to find the right influencer, this is what many businesses fail to do. They go with influencers with millions of followers that aren’t related to the business. You don’t have to hire influencers with millions of followers, you can go for smaller influencers.
Finding the right influencer and targeting the right audience is the key to your success. It’s not just about reaching a million people, it is about reaching the right people. So instead of spending a lot of money on a big influencer that will send your message to a million random people. You can save money and hire a small influencer who will spread your message to the right people, and generate a higher return on investment (ROI).
You can always do small tests and see what works.
These are the simple 5 strategies you can follow today. Contact us if you decide to level up your marketing game, we are here to give your business a boost in the right direction. We will come up with the right plan for your business, and achieve goals in a beautifully uncomplicated way. Your first consultation is free! So what are you waiting for?